OTOP Visayas Holds 4th Trade Fair in Cebu

Expect five days of pure local goodness as the Visayan leg of the ONE TOWN ONE PRODUCT (OTOP) holds its fourth annual fair at SM City Cebu this November 18 to 22. Entrepreneurs hailing from different corners of Visayas will be putting their local goods up for sale.

Products for sale are souvenir items, novelty items, gift items, home decors, natural fiber, processed food, footwear, wearables to include fashion accessories, bags, shawls, headgears and many others.

The marketing event is focused on the OTOP products of various municipalities in the Visayas highlighting the tourism and market potentials of Central Philippines which attracts more than half of foreign tourists in the country.

An intra-regional exhibit like the OTOP Visayas Island Fair is a good opportunity to showcase the best of the Visayan Islands

OTOP is one of the priority programs of President Gloria Macapagal Arroyo to promote entrepreneurship and create jobs in the countryside.

OTOP encourages the Micro, Small and Medium Enterprises (MSMEs) to produce and market distinct products or services using indigenous raw materials and local skills of every municipality or city.

While DTI is the project’s marketing arm, OTOP is a “collaborative” effort of all sectors in the society, with local government units (LGUs) as the lead.

Executives of the Local Government Units (LGUs) take the lead in identifying, developing, and promoting a specific product or service which has a competitive advantage.

The DTI through its Provincial Offices assist the LGUs in identifying the specific product and coordinated other forms of assistance from other government agencies such as the Departments of Agriculture (DA), Environment and Natural Resources (DENR), Interior and Local Government (DILG), Science and Technology (DOST), Tourism (DOT) and the Technical Education Skills Development Authority (TESDA), among others.

OTOP package of assistance includes business counseling, skills and entrepreneurial training, marketing, and introduction of appropriate technologies.