Tuesday, April 22, 2008

CY 2008 - Food Producers in Central Visayas take centerstage at international fair, May 15-18


Around 17 food producers in Central Visayas will showcase their products at the International Food Exhibition (IFEX) Philippines 2008 at the Mall of Asia on May 15-18, 2008.

IFEX, organized by the Center for International Trade Expositions and Missions (CITEM), is a culminating activity for SME participants of region 7 to the Partner Region Program (PRP) this year.

The PRP-IFEX 2008 participants are Eco Nuestra (bottled sardines, amahon), Andre Choco (chocolate products), Lola Pureza (broas), Bohol Bee Farm (honey spread, honey products, Jojies’s Bakeshop (bakery products), Tienda Boholana (oatmeal cookies), BQ Bread Basket (bakery products), Bohol Quality Pastries (peanut kisses), Candabong Ric Multipurpose Cooperative (ginger tea)

Also participating are Tessie’s Sweets and Pastries (bakery products), Chantilly (bobod kabug), Sans Rival (jam squares, sylvannas), Orient Food Industries (dried tropical fruits, Ivons Baybaye (bayebaye), Ever (peanut broas), Duran’s (banana fries) and Jainin’s Pastries (tortalita).

The PRP-IFEX is made possible with the cooperation of the Philippine Trade Training Center, Department of Trade and Industry (DTI) and Department of Science and Technology.

According to DTI, appropriate assistance have been given to SMEs under the PRP in the form of trainings, seminars and updates on food quality and safety, food packaging, marketing and branding.

Business matching and one-on-one buyer meetings are also conducted and arranged for the PRP proponents.

After application of relevant technical and marketing related interventions, these products are showcased in a special setting at the IFEX Philippines for market testing, DTI said.

The PRP gives focus on regional food products that have potentials in both domestic and international markets.

IFEX also features food products of other regions in the Philippines. (ends)

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