A total of P506,430.00 cash and booked sales was generated by the 42 exhibitors who displayed their products during a Cebu City trade fair held at SM Cebu City Trade Hall from July 29-30.
Trade and Industry Cebu division chief Elias Tecson said the two-day local trade fair, bannered as “ Pasigarbo sa Sugbo”, had Ceramikhaus of Cebu, a ceramics producer, as top seller with P 119,130.00 sales.
Top selling products included ceramics, wood furniture, fashion accessories, packaging boxes, native bags, gifts, toys & housewares, footwear, jewelry boxes & frames, shellcrafts and stone furnishings.
The exhibit sales was realized through the purchase and bookings made by exporters, traders, institutional buyers and direct users and walk-in buyers from the area.
Carrying the theme “Sulong Negosyo: Asenso Sugbo ! ”, SME products that were showcased range from fashion accessories, gifts, toys and housewares to furniture and food.
According to Tecson, the objectives of the trade fair was to uphold the progress and sustainability of SMEs and to showcase the ingenuity and quality of products made by Cebuano hands.
Business enterprises which participated in the activity included Annabelle’s Arts & Craft, Balaonung Nagkahiusang Igsoon Alang sa Kalamboan (BANIKA), Capiz Shell Phils. Inc., Carbeb’s Handicarft, Carkits Woodcraft, Carcar United Footwear Manufacturers Ass’n, Celbar Cococraft, Cebu Gifts & Fine Arts, Cebu Grace Food Products, Ceramikhaus of Cebu, Chilen Chicharon, Consolacion Pina, Custom Guitar, Domel Artcrafts, E E Fashion Accessories & Novelties, Elda Shells Trading, Ferns Frunishing Indsutries, FS Handcrafted Products.
Also included in the trade fair were: Gabay sa Bag-ong Pag-asa ng Napo, Inc., Gloanse Enterprises, Gorgonio’s Carcass Furniture & Accessories, Hannah Handicarft, Ike’s Creation and Articrafts, Ivy Make It Home Furniture, Jady Fashion International, Jasmine Ethnic Crafts, Jam-V Rattan Furniture, J.E.R. Shellcraft Creation International, Lihok Pilipina Foundation, Inc., Lihuk Panaghiusa/ alayon Papel, Luis P. Maglinte, Marlag Shellcraft, Masterline Bakeshop, Michael Concept International, R.G. Dried Fish, RKOC Shell export, SH Stone Arts & Crafts, Sunshine Fresh Food International, Titay’s Lilo-an Rosquillos and Delicacies Inc., VSA Silhouette Int’l Import Export.The exhibit also offered a wide array of business-centric activities and services to enhance the business landscape and facilitate the growth and development of SMEs in Cebu, Tecson said.
The Cebu City Local SMED Council subsidized the rental of the venue and other expenses for SME exhibitors.In addition to the exhibit, the Cebu City SMED Council website was also launched.
The event was made possible with the support of other line agencies such as the Dept. of Science and Technology, Dept. of Labor and Employment, Technical Education & Skills Development Authority, Dept. of Agriculture, Dept. of Agrarian Reform, Department of Environment and Natural Resources, Phil. National Bank, Development Bank of the Philippines and Land Bank of the Philippines.
These days, more than at any other time, trade fairs are seen to perform a vital role in small and medium enterprise development as it provides a final showcase to the output of the SMEs for the local, and eventually, the foreign markets.
Trade fairs today are better appreciated as an outstanding marketing instrument for development of new markets.
It provides a chance for exhibitors to introduce new products, make business contacts, sound out the market and conclude initial contacts. SMEs are considered by government to play a vital role not only in wealth creation but also in dispersing new industries to the countryside, improve productivity and stimulate gainful employment.
Around 60 per cent of producers / manufacturers in the Philippines comprise the SME sector that in turn employs 70 per cent of the labor force and contributes one-third of the value-added output to the economy.
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